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AUGUST 2006 NEWSLETTER

On the Topic of Key Demographic Statistics

It’s been five and a half years since we began using demographics as a way to guide your financial planning. It seems like a lot longer than that doesn’t it? There isn’t room in this month’s newsletter to list all the unpredictable events we’ve encountered since that time. There is room, however, to review some of the big trends that demographics drove and what trends demographics may be driving in the future. Most importantly, which trends should you prepare to take advantage of or protect yourself from?

A basic fact to consider is that the largest number of births in America occurred first in 1957, and then again in 1961. The number of births in the US and most other developed countries then began to tail off. So, for easy math, subtract 1960 from whatever year you are planning for. This will give you the average age or peak of the wave (The Age Wave, that is) at that moment in time. The next important fact is that as we age we do predictable things (see chart). For example, we no longer need diapers, or we get married, or we buy our second, and last, most expensive home. So, now you can see that there are a series of waves that the Baby Boom has created, here and around the world.

Key Facts in Dent Research
Key Ages in Consumer Life Cycle

  • 6, enter elementary school
  • 12, enter junior high
  • 14, peak calorie intake, potato chips to grocery stores
  • 15 or 16, enter high school
  • 18, enter college
  • 19, average workforce entry, key driver of inflation, note inflation peaked 19 years after baby boom birth peak
  • 22, college graduation, correlates with innovation of new technologies and social trends, business start-ups, venture capital activity and returns, and the outperformance of small company stocks peaked in 1983, 22 years after baby boom birth peak
  • 25.5, average age of marriage today, apartments and shopping centers peak here, note that shopping center development peaked in 1985, 25 years after baby boom birth peak
  • 27.5, when average parent has their average kid
  • 30, average age of immigrants (note, they peak in their spending 16 to 17 years later at age 46.5)
  • 33, first home purchase
  • 34, highest debt to income ratios in lifetime
  • 43/44, peak in overall home purchase and trade-up homes
  • 46.5, peak in overall spending, note that this is moving forward about a year every decade as is the average age of marriage and having kids
  • 52, peak in vacation home buying, resort/travel and leisure
  • 58, peak in power in corporations and government, real business revolutions in work come here
  • 65, retirement and retirement housing
  • 67/68, peak in investment and savings accounts
  • For example:
    Inflation subsided dramatically as the Boomers ended their periods of “train/educate me”, and “equip/house me” in the early ‘80’s and entered their 20’s full of vim and vigor. It is expensive to ‘pay forward’ for two decades of education. The government borrowed on a huge scale to do this and thus created inflation along with historically high interest rates. The Boomers then spent years developing experience and wisdom that made them very productive and efficient. By age 40, a person typically enters their most productive phase of life. Thus, they have paid back their debt and inflation and interest rates have dropped.

    Housing and real estate demand has been driven by the natural progression of marriage and family formation since the first Levittown was built back in the 1940’s. As the Greatest Generation began selling their homes to their Baby Boomer children, prices went up. This is because the supply of homes was smaller than the demand. Then compound this phenomenon with the high inflation and interest rates of the time. Remember the Baby Boomers are now in the phase of life when they have no money and have to borrow to buy these homes that have been bid up due to lack of supply. As the family grows, the move-up home becomes necessary. This typically happens at around age 44. The basic math, 1960 plus 44, gives us an explanation for the dramatic increases in residential real estate that may have peaked for now. Notice that the second home and retirement home buying wave typically peaks around age 52 (again, see chart).

    Immigration is a good thing for the US economy. In fact, the developed countries of Europe are in terrible shape due to the natural infertility of mature cultures. We have had a huge influx of very fertile nuclear families from Hispanic and other countries. This underpinning is our ace in the hole to delay the crumbling of our Social Security and Medicare systems. The demand for everything from consumer goods to housing is the envy of the world’s central bankers. Pay attention to what Italy and France experience as they attempt to fulfill the promises made to their retiring Baby Boomers. Japan’s economy and stock market went into a tailspin when their Baby Boom stopped spending and entered their retirement phase of life. Their peak birth year was approximately ten years earlier than this event. In response, their central bank lowered interest rates to zero, however this still did not cure the economical disease caused by low consumer spending.

    That’s all for now. We hope you enjoy the remainder of your summer, and we look forward to speaking with you soon.

    Until next month: Take care.






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    Defensive Portfolio Measures
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    The Lagging Healthcare Sector
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    2006 NEWSLETTERS

    MARCH
    APRIL
    Investing in India
    MAY
    Consistency
    JUNE
    The path Ahead
    JULY
    Gradually Moving Back to Bonds
    AUGUST
    Key Demographic Statistics
    SEPTEMBER
    Closed-End Funds
    OCTOBER
    Revising Dent's Expectations
    NOVEMBER
    Service Integrations




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